Logo & Icons
Meaning & Usage
Classic NAP
Our main logo stands out with unique typography, yet is easy to read. It may stand alone or be used alongside either of the other icons in creative ways.
Anther Icon
This icon, inspired by the anther, a part of the passionflower's anatomy, is used to subtly sign content. It is used more sparingly compared to the full flower icon and NAP logo.
Full Flower Icon
This icon is used more commonly as it clearly represents one of our ingredients as well as the idea of flourishing.
Moon Cycles
These unique icons depict the different moon cycles, echoing sleep and evening rituals.
Additional Iconography
A few complementary icons. All share a simple, thick line style and clear legibility — a little like stamps on finely crafted paper.
Color Variants
The logo and icons can be used in the brand palette colors, or cut out directly into images. Their use can be compared to a seal.
