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Composition
Setting the shape and organizing the scene is just as, if not more, important than the elements themselves. The main idea of the composition that we aim to build is focused on adequate breathing room, simplicity, and growth.
Margins & Grid
We use intentional spacing: 8% margins and a 6 x 12 grid system to maintain order and allow elements more flexibility, although these can vary depending on visual needs. They are not as rigid as they seem, because creative, outside-the-box thinking is encouraged, as long as it remains clean and aesthetic.
Balance & Alignment
Asymmetry is often used, with text always being aligned left or right and rarely centered, as it's important for each combination to feel well balanced.
Vertical & Horizontal Grid A4
Whether the layout is vertical or horizontal, the same margins and grid apply. Keeping them consistent across formats is what allows the brand to portray growth while adding a signature look, no matter where it's applied.
